I believe in simple ideas that say something meaningful.
Creative Direction and Art Direction across advertising, design and social impact.
SELECTED WORKS
01 / Sign Therapy
Client: Fundación Me Muevo + Fundación Sordos Chilenos
Hand exercises for people with rheumatoid arthritis are transformed into sign language lessons, making rehabilitation more meaningful and engaging. Developed with medical specialists and members of the Deaf community.
Cannes Lions 2017 · Bronze · Pharma Lions
02 / Sol beer
Client: Sol
Over several years of working with Sol, we established the brand in the Chilean market and helped it compete head-to-head with the market leaders. Hours of work, research, design—and, of course, a smooth, refreshing Sol.
03 / PAN · Branding & Social Media
Client: PAN
PAN is a gathering where creativity drives a multidisciplinary conversation. An event held in Buenos Aires that brings together 20 world-class speakers. I had the pleasure of developing the full branding for the event, along with designing its entire social media presence.
04 / Guain · Wine Branding & Storytelling
Guain is a creative studio devoted to wine. Founded with Cristobal Arteaga, we create brands, labels and stories that give each bottle its own identity.
At Guain, we create wines that have something to say.
05 / Adopt a star
Client: Gobierno de Santiago
Pet adoption, spaying and neutering, and your favorite artists came together in one of the most disruptive campaigns ever launched by Santiago’s regional government in Chile.
06 / A taste of childhood
Client: Häagen-Dazs
A simple print campaign featuring the icons of our childhood and the flavors we’ll never forget.
07 / No family secrets
Client: Ozom
A fresh perspective on positioning a security camera, brought to life through simple, impactful campaigns that drove exponential growth for Ozom and earned international awards.
Cannes 2019 · Print Industry Craft
08 / New parents
Client: Save the children
In war zones, children often become parents before their time. “New Parents” portrays minors forced to take on adult roles and care for younger siblings after losing their families to conflict.
Cannes 2021 · Print Industry Craft
09 / Executor parents
Client: Save the children
For many children, terrorism happens at home. And the statistics prove it.
10 / What makes you great
Client: Milo
Winning is only one way to be great. Milo celebrates everything sport teaches beyond the scoreboard: trying, falling, helping, respecting others and daring to keep going.
11 / A multi-year collaboration exploring different ways to experience reading
Client: Penguin Books
12 / Misunderstand
Client: EF International Language Institude
A language mistake can completely change the story. The campaign reimagines famous historical and literary quotes through phonetic misunderstandings, turning iconic moments into something entirely different.
13 / Dangerous animals
Client: WWF
Some of the most dangerous species in our oceans are the ones we create ourselves. The campaign transforms familiar plastic objects into invasive creatures, exposing how everyday consumption threatens marine ecosystems.
Let’s work together!
Available for creative direction, art direction, campaign development and selected collaborations.
Madrid · Santiago · Working worldwide